{"id":2526,"date":"2026-04-17T19:33:26","date_gmt":"2026-04-17T19:33:26","guid":{"rendered":"https:\/\/www.pregencolombia.com\/site\/?page_id=2526"},"modified":"2026-04-17T20:41:51","modified_gmt":"2026-04-17T20:41:51","slug":"politica-de-tratamiento-de-datos","status":"publish","type":"page","link":"https:\/\/www.pregencolombia.com\/site\/politica-de-tratamiento-de-datos\/","title":{"rendered":"Pol\u00edtica de tratamiento de datos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2526\" class=\"elementor elementor-2526\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-95a0b6b e-flex e-con-boxed e-con e-parent\" data-id=\"95a0b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"753a421\" \n\t\tclass=\"e-753a421-eaab32f e-heading-base\" \n\t\t \n\t\t\n\t>\n\t\n\t\t\tPOL\u00cdTICAS DE TRATAMIENTO, PRIVACIDAD <br>Y PROTECCI\u00d3N DE DATOS PERSONALES\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c1147 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e0c1147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"151\" data-end=\"689\">Dando cumplimiento a lo establecido en la Ley 1581 de 2012, el Decreto 1377 de 2013 y dem\u00e1s normas que los modifiquen o sustituyan, informamos a empleados, proveedores, contratistas, clientes, potenciales clientes, familiares de empleados y p\u00fablico en general (en adelante, los \u201cTitulares de los Datos Personales\u201d) que sus datos se encuentran incluidos en las bases de datos de <strong data-start=\"529\" data-end=\"584\">RED COLOMBIANA DE MEDICINA GEN\u00c9TICA S.A.S. \u2013 PREGEN<\/strong>, identificada con NIT 800.028.714-4, con domicilio en la Carrera 15 A No. 106-42, Bogot\u00e1 D.C., Colombia.<\/p><p data-start=\"691\" data-end=\"951\">Estos datos han sido recolectados en desarrollo de su objeto social, en el marco de la prestaci\u00f3n de servicios, relaciones comerciales, actividades de mercadeo, procesos de vinculaci\u00f3n laboral, alianzas estrat\u00e9gicas o por cualquier otro medio f\u00edsico o digital.<\/p><hr data-start=\"953\" data-end=\"956\" \/><h3 data-section-id=\"1mt1zq2\" data-start=\"958\" data-end=\"1012\">I. Finalidades del tratamiento de datos personales<\/h3><p data-start=\"1014\" data-end=\"1156\">Los datos personales (como nombre, identificaci\u00f3n, g\u00e9nero, fecha de nacimiento, direcci\u00f3n, tel\u00e9fono y correo electr\u00f3nico) son utilizados para:<\/p><ul data-start=\"1158\" data-end=\"1904\"><li data-section-id=\"1rww54\" data-start=\"1158\" data-end=\"1222\">Gestionar solicitudes, consultas y relaciones contractuales.<\/li><li data-section-id=\"ukre1l\" data-start=\"1223\" data-end=\"1328\">Prestar servicios de salud y cumplir con obligaciones legales, laborales, tributarias y regulatorias.<\/li><li data-section-id=\"2scowh\" data-start=\"1329\" data-end=\"1419\">Realizar actividades administrativas, comerciales, de facturaci\u00f3n, recaudo y cobranza.<\/li><li data-section-id=\"1xwh2is\" data-start=\"1420\" data-end=\"1490\">Ejecutar programas de bienestar, capacitaci\u00f3n y seguridad laboral.<\/li><li data-section-id=\"z9fhig\" data-start=\"1491\" data-end=\"1561\">Evaluar la calidad de los servicios y brindar atenci\u00f3n al cliente.<\/li><li data-section-id=\"1muuuk9\" data-start=\"1562\" data-end=\"1628\">Enviar comunicaciones, notificaciones e informaci\u00f3n relevante.<\/li><li data-section-id=\"75b2bf\" data-start=\"1629\" data-end=\"1690\">Desarrollar acciones de mercadeo, promociones y campa\u00f1as.<\/li><li data-section-id=\"1xc8qx0\" data-start=\"1691\" data-end=\"1767\">Realizar estudios estad\u00edsticos, investigaciones y an\u00e1lisis del servicio.<\/li><li data-section-id=\"1caqc1r\" data-start=\"1768\" data-end=\"1845\">Gestionar procesos de selecci\u00f3n, contrataci\u00f3n y relaci\u00f3n con proveedores.<\/li><li data-section-id=\"qa8obd\" data-start=\"1846\" data-end=\"1904\">Cumplir con requerimientos de autoridades competentes.<\/li><\/ul><p data-start=\"1906\" data-end=\"2021\">PREGEN no comparte informaci\u00f3n con terceros no autorizados, salvo requerimiento legal o de autoridades competentes.<\/p><hr data-start=\"2023\" data-end=\"2026\" \/><h3 data-section-id=\"g1h7n1\" data-start=\"2028\" data-end=\"2061\">II. Derechos de los titulares<\/h3><p data-start=\"2063\" data-end=\"2123\">Como titular de los datos personales, usted tiene derecho a:<\/p><ul data-start=\"2125\" data-end=\"2480\"><li data-section-id=\"1oadoh6\" data-start=\"2125\" data-end=\"2172\">Conocer, actualizar y rectificar sus datos.<\/li><li data-section-id=\"1bnf1eh\" data-start=\"2173\" data-end=\"2235\">Solicitar la eliminaci\u00f3n o modificaci\u00f3n de su informaci\u00f3n.<\/li><li data-section-id=\"b0rdc8\" data-start=\"2236\" data-end=\"2273\">Revocar la autorizaci\u00f3n otorgada.<\/li><li data-section-id=\"1uvlb07\" data-start=\"2274\" data-end=\"2314\">Solicitar prueba de la autorizaci\u00f3n.<\/li><li data-section-id=\"1w3nmrt\" data-start=\"2315\" data-end=\"2359\">Ser informado sobre el uso de sus datos.<\/li><li data-section-id=\"6v1mw9\" data-start=\"2360\" data-end=\"2430\">Presentar quejas ante la Superintendencia de Industria y Comercio.<\/li><li data-section-id=\"zogtx4\" data-start=\"2431\" data-end=\"2480\">Acceder gratuitamente a sus datos personales.<\/li><\/ul><hr data-start=\"2482\" data-end=\"2485\" \/><h3 data-section-id=\"1qs7era\" data-start=\"2487\" data-end=\"2517\">III. Ejercicio de derechos<\/h3><p data-start=\"2519\" data-end=\"2577\">Para ejercer sus derechos, puede contactarnos a trav\u00e9s de:<\/p><ul data-start=\"2579\" data-end=\"2722\"><li data-section-id=\"3lmo5e\" data-start=\"2579\" data-end=\"2632\">Correo electr\u00f3nico: <strong data-start=\"2601\" data-end=\"2630\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"2603\" data-end=\"2628\">pregen@pregencolombia.com<\/a><\/strong><\/li><li data-section-id=\"1tzizis\" data-start=\"2633\" data-end=\"2670\">Tel\u00e9fono: (571) 629 3877 Ext. 108<\/li><li data-section-id=\"160j51\" data-start=\"2671\" data-end=\"2722\">Direcci\u00f3n: Carrera 15 A No. 106-42, Bogot\u00e1 D.C.<\/li><\/ul><p data-start=\"2724\" data-end=\"2796\">Las solicitudes ser\u00e1n atendidas en los t\u00e9rminos establecidos por la ley.<\/p><hr data-start=\"2798\" data-end=\"2801\" \/><h3 data-section-id=\"7p4ma\" data-start=\"2803\" data-end=\"2838\">IV. Seguridad de la informaci\u00f3n<\/h3><p data-start=\"2840\" data-end=\"2995\">PREGEN adopta medidas t\u00e9cnicas, administrativas y tecnol\u00f3gicas para proteger los datos personales y evitar su p\u00e9rdida, uso indebido o acceso no autorizado.<\/p><hr data-start=\"2997\" data-end=\"3000\" \/><h3 data-section-id=\"as52sm\" data-start=\"3002\" data-end=\"3017\">V. Vigencia<\/h3><p data-start=\"3019\" data-end=\"3128\">Las bases de datos tienen vigencia indefinida.<br data-start=\"3065\" data-end=\"3068\" \/>La presente pol\u00edtica rige a partir del 1 de octubre de 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POL\u00cdTICAS DE TRATAMIENTO, PRIVACIDAD Y PROTECCI\u00d3N DE DATOS PERSONALES &lt;p data-start=\u00bb151&#8243; data-end=\u00bb689&#8243;&gt;Dando cumplimiento a lo establecido en la Ley 1581 de 2012, el Decreto 1377 de 2013 y dem\u00e1s normas que los modifiquen o sustituyan, informamos a empleados, proveedores, contratistas, clientes, potenciales clientes, familiares de empleados y p\u00fablico en general (en adelante, los \u201cTitulares de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2526","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":29,"url":"https:\/\/www.pregencolombia.com\/site\/politica-de-privacidad\/","url_meta":{"origin":2526,"position":0},"title":"Pol\u00edtica de Privacidad","author":"admin","date":"10\/02\/2025","format":false,"excerpt":"Pol\u00edtica de Privacidad En Pregen protegemos tus datos personales y garantizamos confidencialidad en el manejo de muestras e informaci\u00f3n cl\u00ednica.","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":874,"url":"https:\/\/www.pregencolombia.com\/site\/tamizaje-visual\/","url_meta":{"origin":2526,"position":1},"title":"Tamizaje Visual","author":"katzarabanda","date":"10\/24\/2025","format":false,"excerpt":"servicios <h2>Tamizaje Visual<\/h2> <img data-interaction-id=\"a2b0c2c\" data-interactions=\"&#x5B;&#x5D;\" id=\"1580\" src=\"https:\/\/www.pregencolombia.com\/site\/wp-content\/uploads\/2025\/12\/6.png\" width=\"800\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?w=800&ssl=1 800w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=300%2C300&ssl=1 300w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=150%2C150&ssl=1 150w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=768%2C768&ssl=1 768w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=700%2C700&ssl=1 700w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=600%2C600&ssl=1 600w, https:\/\/i0.wp.com\/nuevo.pregen.online\/wp-content\/uploads\/2025\/12\/6.png?resize=100%2C100&ssl=1 100w\" alt=\"\" \/> <p>El tamizaje visual\u00a0 es una evaluaci\u00f3n temprana y no invasiva que permite detectar a tiempo posibles alteraciones en la visi\u00f3n. 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